Lito Samson
Senior Business Coach

Lito boasts over 15 years of extensive experience in the field of fast food operations, starting from his first store managerial stint at McDonald’s up to Managerial roles with Carl’s Jr, Jollibee and Burger Machine.

Lito has consulted over 1,000 business owners helping them achieve their short- and long-term goals, including leveling up to franchising. This includes working with the biggest names in the franchise industry - The Generics Pharmacy, Waffle Time, Holcim Hub, Chatime, and more, as their Operations Consultant.

Camille Conanan
Business Coach

Camille is a dynamic leader with expertise in business, entrepreneurship, strategic marketing, finance, and community building. An MBA graduate from one of the most prestigious business schools in Asia, the Asian Institute of Management (AIM), Coach Camille has driven the corporate success of PILMICO Swine Feeds with her successful study on "Sales Forecasting and Consumer Habits and Practices."

Beyond her corporate commitments, Coach Camille proudly owns Convenience CoffeeHouse, the most innovative café in Makati City, serving a consumer base of 15,000.

Joo Caparas
Senior Business Coach

Joo has helped 100+ business owners take their business to the next level through Strategic Planning & Franchise development consulting. An accomplished business professional with various executive experiences in finance, research, operations and economics, he is currently teaching a graduate course on How to Analyze an Industry at the University of Asia and the Pacific.

As an ActionCOACH, Joo belongs to a network of over 1,000 business coaches in more than 80 countries.