The biggest risk you can take, is to do nothing.
Bradley J Sugars, Founder, ActionCOACH

Global Expertise, Local Experience

Each ActionCOACH brings years of business and professional experience from various fields and industries. Combined with global training and certification and the knowledge of over 1,000 global coaches, ActionCOACH guarantees to help you achieve more using proven tools, methodologies and systems, tested and perfected over tens of thousands of businesses worldwide over the past three decades. We will hold you accountable for your results and, just like a sports coach, push you to perform at optimal levels.

Meet Your Business Coaches

ActionCoach Mentor, Business Coach Philippines, Coaching Mentoring Philippines, Entrepreneur Coach

Farwa Hombre

Managing Director

Farwa is the Co-Owner of Farron Cafè, one of the largest coffee kiosk franchise in the country with over 250+ branches. Her strong advocacy for service excellence roots all the way from her Healthcare training and hospitality training from Australia.

She is a Certified Franchise Executive (CFE) title holder and holds a Masters in Business Administration for Strategic Marketing.

ActionCoach Mentor, Business Coach Philippines, Coaching Mentoring Philippines

Joo Caparas

Senior Business Coach

Joo has helped 100+ business owners take their business to the next level through Strategic Planning & Franchise development consulting. An accomplished business professional with various executive experiences in finance, research, operations and economics, he is currently teaching a graduate course on How to Analyze an Industry at the University of Asia and the Pacific.

As an ActionCOACH, Joo belongs to a network of over 1,000 business coaches in more than 80 countries.

ActionCoach Mentor, Business Coach Philippines, Coaching Mentoring Philippines, Entrepreneur Coach

Lito Samson

Senior Business Coach

Lito boasts over 15 years of extensive experience in the field of fast food operations, starting from his first store managerial stint at McDonald’s up to Managerial roles with Carl’s Jr, Jollibee and Burger Machine. Lito has consulted over 1,000 business owners helping them achieve their short- and long-term goals, including leveling up to franchising. This includes working with the biggest names in the franchise industry - The Generics Pharmacy, Waffle Time, Holcim Hub, Chatime, and more, as their Operations Consultant.

A World Class Management Team

Leading and supporting each Business Coach is a world class management team with diverse experiences bringing a wealth of knowledge and expertise to help more brands grow their businesses.

Business Coach Philippines, Coaching Mentoring Philippines, Entrepreneur Coach

Chris Lim


Chris brings decades of strategic and marketing expertise having been the global brand manager of Unilever based in Bangkok, Shanghai and London. He is currently President of U-Franchise Sales & Management, the Philippines' largest Franchise Sales & Marketing Company and is Co-founder and CEO of Zoom Lab Digital, a digital marketing consultancy.

He graduated with distinction honors from Oxford University with a Postgraduate Diploma in Strategy Innovation and studied in Canada, Singapore and the Philippines. He is also a recipient of the Agora Award for Entrepreneurship, the most presitigious marketing award in the Philippines.

Business Coach Philippines, Coaching Mentoring Philippines, Entrepreneur Coach

Noel Siggaoat

Vice Chairman

Noel brings a wealth of experience in financial management, operations and franchising. As Managing Director of Francorp Philippines, he leads a team of over 20 consultants that help hundreds of brands grow from one to many.

He has extensive experience working for financial systems consulting practices of EXIS Consulting in New York and the Union Bank of Switzerland. He has also worked as Senior Consultant for the Manila office of SGV & Co. / Andersen Consulting.

He also holds an MBA from the Carnegie Mellon University in Pittsburgh, Pennsylvania, with areas of specialization in Finance and Operations Research.

Business Coach Philippines, Coaching Mentoring Philippines, Entrepreneur Coach

Ronnel Hombre


Ronnel is co-founder and CEO of Farron Cafe. Together with his wife Farwa, he helped the company achieve national scale with over 250+ branches across the Philippines.

Together with a Masters in Entrepreneurship from AIM, he continues to grow Farron Cafe, aiming to expand in Indonesia and other Southeast Asian Countries. He also continues to help countless business owner scale up their business through mentorship and advise.