Brad Sugars is the world’s leading business coach, the founder and CEO of ActionCOACH®, and a globally recognized authority on business growth, entrepreneurship, and scalable success.
For more than 30 years, Brad has empowered business owners, executives, and teams to grow their companies exponentially through simple, proven strategies that drive real results. As the founder of ActionCOACH, the world’s largest business coaching company, Brad has built a global network of 1,000+ offices in over 80 countries—helping hundreds of thousands of businesses create more profit, more time, and more freedom.
A proud Australian now living in Las Vegas, Brad is also a devoted husband to his wife Lauren and father to five amazing kids. He brings that same passion for family and legacy into every company he coaches, believing that a great business should support a great life.
Brad has authored 18 best-selling books on sales, marketing, leadership, and entrepreneurship, including The Business Coach, Instant Cashflow, Pulling Profits Out of a Hat, and Billionaire in Training. His teaching style is direct, practical, and famously no-fluff—making complex business challenges simple and actionable.
Through his books, speaking, and global coaching programs, Brad is best known for helping people build what he calls a “Commercial, Profitable Enterprise That Works Without You.” His ActionCOACH Business Operating System (ABoS) and other frameworks—like the 5 Ways to Grow a Business, the 6 Steps to a Business That Works Without You, and the 5 Disciplines of Exponential Growth—have become go-to systems for business success across industries and around the world.
Whether he's speaking on stage, coaching CEOs, or raising kids at home, Brad brings energy, clarity, and a deep commitment to helping people succeed in business and in life.
